Hello Executive Function + ADHD Coaches

EF Coaching is about making a difference by helping kids who struggle with EF challenges, any age.

Which are you?

1. I want to become a coach

Become a certified, profitable Executive Function Coach in 2026. Great for teachers, tutors, parents, and others interested in EF coaching.

The EF Coaching Certification, with the amazing Sean McCormick, delivers a complete blueprint for starting, building, and sustaining a profitable EF Coaching business.

Learn more here >

2. I am already a coach

Want to take your existing business to the next level?

Beginning January, 2027, I am personally running a small cohort for people who are already EF or ADHD coaches.

Learn directly from me, my actual coaching methodologies, AND learn my unconventional approaches to running a successful heart centered business.

Join the waitlist and I’ll send you the application this September.

Seth's EF Coaching Accelerator, January 2027

 Goal 1: Become A Better Coach

I’ll help you use your strengths as a coach to develop your personal methodologies into in how to help kids who struggle with Executive Function, to teach you exactly how and why I coach the way I do. Learn my methods that I’ve developed over decades.

Goal 2: Build Your Business Better

Teach you my unconventional business approaches, so you understand how to apply what works for you, in a way that’s ethical, and that never requires inauthentic, manipulative, or pushy sales.

About the Program

Who? This is for 20 compassionate, dedicated coaches who want to boost their business, and learn my coaching methods. It requires commitment – this program isn’t cheap, easy, or quick. It’s demanding, and requires deep work and is demanding. If you want results, put in the effort.

When? 1 night a week for 6 months, January – June, 2027, you’ll have to show up every single time, focused, without distractions. And you will get exceptional results.

Where? Online.

What? This is a essentially Mentorship Mastermind Accelerator, led by me personally:
Mentorship: I will personally mentor you and the group
MasterMind: You will learn how I create life-changing MasterMind groups, you’ll be a part of something very special, with like-minded people who will help push you to where you want to go.
Accelerator: You will go further, faster… Your effectiveness as a coach will improve, and your business will grow in the ways that really matter to you, so it’s not overwhelming, and so you’re living a more balanced, fulfilling life.

Commitment to others: My program requires serious commitment and connection with others. You’ll have a micro group who you will be accountable to. You must be someone who shows up without excuses.

Limited spots: I have had over 1000 people fill out a form requesting an EF certification program. This January I’ll be starting a new program. Join the private waitlist above, where you’ll get updates, and be notified when I open enrollment. There will be an application and interview process this October, to make sure we get the right group of committed, heart-centered coaches.

Not a typical program: Finally, I do not care what other programs are like, I care that you learn what you want to learn. I’ve heard many stories from coaches about AI Slop programs out there, that waste people’s time. This is not that – it’s me with you… I’ve coached countless coaches and professionals, and I know what works, and I love teaching it! Join the waitlist if this resonates, and I look forward to helping you on your path.

Being an EF Caoch

High-Impact Industry

This is a newer industry with immense need. Make a difference helping kids who struggle with EF challenges. 

Balance your life

Freedom to create your ideal schedule and lifestyle so you can take care of yourself while making an impact.

Make a good living

The sky’s the limit, there are countless models, I’ll help you understand your options so you can customize it based on your strengths.

Hi from Seth,

If you’re reading this, you probably know that I do things differently. So here are some important details about my program to see if it might be a fit.

I was perhaps the first Executive Function coach, starting in 2010, before people knew it existed. I have extensive experience in this area because it’s my passion and my life’s work.

Many of the popular programs and coaches today use my methods the I developed over many years, and I know what works.

This is an industry with immense need, and starting, building, and sustaining a profitable EF Coaching business is within your reach.

Or if you want to Become a Coach…

Become a certified, profitable Executive Function Coach in 2026. The EF Coaching Certification, with the amazing Sean McCormick, delivers a complete blueprint for starting, building, and sustaining a profitable EF Coaching business. Learn more here >

Who is Seth

I am Seth Perler, former teacher turned Executive Function Expert Nerd.

I help misunderstood kids learn how awesome they are,  while creating breakthroughs to help change their trajectory … for good.

I also teach parents and educators how to use my non-traditional, yet practical approach to helping kids boost their Executive Function.

Since 2010 I have helped thousands of people learn what works.