For SPEAKERS: Executive Function Summit [TEFOS]
T.E.F.O.S.
The Executive Function Online Summit
Hi Speakers!
Hi from Seth Perler. I’m unbelievably excited to bring this heart-centered event to the world for the 4th time, Aug 5, 2022, and I’m deeply grateful YOU are a part of it because I appreciate what you bring to the world. Now let’s go make an IMPACT!
ps- 10 min read, and trust me, I made it succinct! We are creating something magical here!
Table of Contents:
- What speakers need to know
- More details for speakers, a quick list
- About your Learning Lab
- Interview agenda
- Your To Do List
1) What Speakers Need to Know
- TEFOS, The Executive Function Online Summit, executivefunctionsummit.com
- I created this to be a phenomenal learning event for parents, so they can absolutely immerse themselves in 3 days of learning exceptional strategies from experts, to help support their child.
- 3 day online summit
- 30 Expert “Learning Labs” (10 a day for 3 days)
- 30 minutes each
- 3 strategies each
- Free to attend
- People can buy an All-Access package, including bonuses
- 50% commission through your link, an exceptional rate. (Many speakers earn $5000-$15,000)
- Fantastic exposure to over 75,000 parents, educators, therapists, etc.. (that is our number as of April 2022)
- Make excellent business and followup connections.
- I design a page about you, your way, to build your audience.
- It’s fun.
- Most important, you to share your voice, to serve and impact families who need your message.
Teach the world about Executive Function so more kids can get the help they need. Parents learn from incredible experts in the Executive Function world about how they can best help their child work with their challenges, so they can build a better future. Also, to get the term “Executive Function” more into the vernacular, in a more meaningful way, so more kids can get their needs met.
We are speaking directly to PARENTS of students who struggle with Executive Function, who are deeply concerned about how it may impact their child’s life.
There are also many teachers, therapists and other professionals attending.
Last year there were about 60,000 people from over 40 countries.
This year, 2022, we expect 80,000 – 100,000 depending on how well speakers share their affiliate links.
My life’s work is to help kids who struggle with Executive Function, because if kids don’t learn how to “execute” on the important things necessary to reach their goals, it can harm their quality of life. I take this seriously, in fact, it can mean the difference between life and death. And I want kids to have a GREAT future filled with choices, possibilities, and opportunities. I want them to have happy, healthy and successful lives with joy, peace of mind, great relationships. Executive Function is one of the keys to this. So THAT is the real reason I do TEFOS, to help more people learn more about this essential concept and thus help more kids. Thanks for being a part of it!
To me, there is a sacred bond of trust that I have with my community, and the recording that you and I make is a sacred act of service that I take seriously. It will impact these families, and many families come away from the summit with ideas that change the course of their lives. I wanted to express very clearly the importance of this sacred opportunity, because I have had a couple speakers who weren’t so present, and if this ever happens again, I won’t air the session. These families get our best! I only want speakers who rally want to participate, from the heart.
2) More Details to Note
- This is a “secret” page that only speakers know about. You might want to bookmark it now. Password: tefos2021
- Dates: Friday, August 5 to Sunday, August 8, 2022.
- TEFOS goes live at 12:00am Midnight PST / 3:00am EST
- Monday, Aug 8 is a bonus day with access to all 3 days.
- You will not need to do anything on those days except share your affiliate link on social, etc.
- The summit technically ends at 12:00pm Noon PST / 3:00pm EST, Tuesday, August 23.
- Recording Dates: Anytime from now through early July, the sooner the better.
- Promotion Dates: I start promoting a lot in June. You can start whenever you want with your link. The more we get the word out, the more people we can help. People can pre-register any time from now on. I like promotion that’s simple, straight from the heart and authentic. I support YOU with promotion based on your preferences. Promote after you get your affiliate link, as you get paid for all sales that come through your link.
- My intention for you: I want this to be incredibly fun for you, and to feel like one of the most impactful workshops you’ve ever done!
- Your page: I make a page ALL ABOUT YOU, based on what you put in your Google form. I want to promote your amazing work!
- Affiliate notes: You get your own special Thrivecart affiliate link to send to your email list/audience and share on social. When someone clicks this link and registers, it is tracked. You get 50% of all sales that come through your link. If 10 people buy the All-Access Pass at $100 through your link, you get $50 per customer or $500 total. If 50 people buy, you earn about $2500. If 100 people buy, $5000, etc. It’s not uncommon for people to earn $5000-$15,000. When necessary, I will send you tax forms later in the year.
- You get the summit for $1.
- Scholarships: We take care of people who need financial help.
- How do people learn about TEFOS? People find out about it through ALL OF US sharing on social media and to our email lists. I also buy ads. If you have ideas, or good affiliates, lmk.
- How do people register? They click your link to visit the site, and register for free with their email.
- How do they attend? After they register, they get to attend the free 3 day online event, starting Friday. They are emailed a special link to the summit to see that days’ speaker lineup. There are 10 recordings each day, similar to an in-person conference, and they are available for 24 hours.
- The next day, Saturday, attendees get the second batch of speakers.
- The third day they get the final batch.
- On the 4th day, the bonus day, Monday, ALL presentations are available for free until the summit officially closes on Tuesday at 12:00pm noon PST.
- What do all attendees get for free?
- 4+ days of the summit for free, with all expert sessions, closed captioning.
- They get to visit the page to learn all about you.
- People who purchase get:
- Lifetime access to the summit.
- Downloadable videos of entire summit, with Closed-Captioning.
- Downloadable audio of entire summit.
- Downloadable and printable PDF transcripts.
- Downloadable bonus resource workbook for parents to take action on your teachings.
- Bonus videos of experts speaking directly to students, to inspire and encourage them with your heartfelt message.
- Bonus videos from other experts teaching one of their most important concepts/actions for parents.
- What if they want to purchase? Participants can buy the summit for $199 at the normal price, but there are discounts for people who buy early and during the summit.
- “Super” early bird price is $89 from now until the day before it begins.
- Then it’s 50% off at $99 during the entire summit.
- Then on Tues at noon it goes to $149 for 48 hours.
- Then on Thurs, it goes back to the normal price of $199.
2) About Your “Learning Lab”
What is a Learning Lab? It’s the 30-40 minute interview recording of the workshop where you teach parents 3 executive function strategies.
What to wear? I want attendees to feel like they are sitting right there with us, having a friendly, connected heart to heart. So dress like you normally would with a good friend. Be as casual or dressed up as you like. I will wear a nice black t-shirt.
- Make sure you are framed nicely in the video, from just above your head to ribcage for consistency.
- Make sure you’re well lit.
- Background is how you want it, decluttered.
- Audio high quality.
- I use Zoom to record.
- You can screen share if you want.
How to prepare for your Learning Lab?
I’ll interview you and I want YOU to have a blast recording your workshop with me. I want you to come from the heart and think about these:
- “After all of my experiences helping kids/families, what are the 3 most important strategies/ideas I want to convey to parents about supporting their child’s Executive Functioning?
- What matters most for these parents to learn in my experience?
- What do I need to tell them from my heart to theirs?
- What would make this experience super fun and incredibly meaningful for me and attendees?”
My goal is that after you and I are done recording, you leave thinking, “Wow, THAT interview was amazing! I’m so glad I did this! Seth really supported me in sharing my voice.”
4) Interview Agenda, 90 minutes
How long is the interview? We schedule 90 minutes, but your actual workshop is 30-40 minutes. For the rest of the time we will record a promo video about you, your bonus video to kids, your bonus to teachers, we’ll discuss marketing and anything else we need to cover.
NOTE: I know 90 minutes sounds like a lot, but after doing this for the past 3 years, I’m simply not chasing people down anymore for things. We’ll get it all done in one batch, and I will take care of making a beautiful page marketing you, AND your bonus resource in the workbook, AND pulling out your audio, AND doing your transcript, AND adding closed-captioning, etc. In other words, I made this as EASY as possible for you!
- First we connect a bit (5 min)
- Record your Learning Lab, interview (30-40 min) The in-depth Learning Lab, where you teach 3 specific strategies parents can implement to help their child. These are related to Executive Function directly or indirectly. They can be strategies around homework, emotional regulation, relationship, organization, planning, motivation, etc. YOU CHOOSE 3 based on what YOU love to teach!
- Record Promo Video of You (5 min): I’ll ask rapid-fire questions to introduce you: “What are we going to learn from you?”, “How do you help students/families specifically, what’s your “job”?, Your why: “What was the moment you knew that helping families/kids mattered to you?”
- Record Bonus Video for Teachers (10-15 min): If you had a magic wand, what are 3 strategies you’d teach all teachers about how to support EF in the classroom? (emotional, social, academic, philosophical, communicating with parents, logistical, etc.)
- Record Bonus Video for Kids (5-10 min): Why a video TO kids? I have had countless families tell me they show my videos to their child, and how important it has been for their child to hear messages from people who are NOT their parents. This is an incredible opportunity for us to be of service to children in a powerful way. We have dedicated years to our expertise, so why not share our most authentic, heartfelt message directly with the kids we hope to impact. What should this video be about? This is a crazy time, with a lot of uncertainty, confusion, stress, anxiety, anger, worry, emotion, etc.. Think about what the kids who struggle with EF need to hear right now. Come from your heart and tell them your message. Use this precious time to share what YOU think is important for them to hear. They need your heart’s message! (Speak to the age group you prefer. It doesn’t have to be related to EF.)
5) Speaker To Do List:
I will have a printable PDF checklist for you this May.
- Read this page.
- GET YOUR ThriveCart AFFILIATE LINK (5 min): Set up your affiliate account so you can start sharing the link and getting paid. You need:
- Your PayPal info.
- Your name.
- Business name.
- Contact info.
- Be sure to bookmark and record your ThriveCart login info and affiliate link.
- SCHEDULE INTERVIEW (3 min): Here’s the Calendly link to schedule 90 minutes with me. I know it’s long, but trust me, it’ll save us a lot of time in the long run.
- FILL OUT SPEAKER GOOGLE FORM (20-30 min): Add bio, headshot, answer questions so I can feature you well.
- PROMOTE: Optional Marketing Guide: Start promoting TEFOS via social media with your affiliate link.
- REVIEW: I will contact you when it’s time to review the page about you.
- Familiarize yourself with the site (5 min): https://executivefunctionsummit.com/
That’s it! I’ll take care of the rest 🙂
Seth Perler
CONTACT ME if you need anything, seth@sethperler.com, 303-995-8889